Search Engine Optimisation

Search engine optimisation is the name given to the process of ensuring that a website is compatible with the requirements of search engines. It involves ensuring web site code is search-engine-friendly, writing keyword-rich text content, and deciphering how links affect the flow of information.

The name "search engine optimisation" is often shortened to SEO.

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The SEO Process

Search engine optimisation is a two stage process. The first stage is planning. This generally involves the identification of SEO objectives, and analysis of the current SEO situation.

Following the planning stage, comes implementation, where the plans are put into action. Actions might include recoding the site, rewriting content or sourcing links as well as other more subtle actions.

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Why Not Use Submission Tools?

Search engine optimisation tools that submit your site automatically contravene the terms and conditions of Google and other search engines. Many are especially strict about the use of such software, and its use is likely to cause your site to incur web ranking penalties during the time that you use it. Such penalties usually expire over time if you stop using the software. Often, automated submissions are ignored, making the software entirely pointless.

Here at Oyster Web, we do not use any automated software to submit your site.

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Which Search Engines Are Most Important?

According to Hitwise, four search engines share almost all UK web search traffic. These are:

1. Google at 78%
2. Yahoo at 8.6%
3. MSN at 5.5%
4. Ask at 5.0%

The other 2.9% is shared among several hundreds of others, including AltaVista, Alltheweb, Excite, Hotbot, Lycos and many others.

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SEO in the Real World

"Oyster Web have enabled us to completely transform our website; not only by increasing the natural traffic by several hundred percent but also on the advice we have been given on how to structure the site in general. In terms of ROI this was one of the best investments the company has ever made"

Max Trotter-Landry, Director and Co-founder, Paperstone Ltd

SEO services for all!

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Helping you Understand SEO

We understand that if we use SEO jargon, that doesn't help you understand. At the same time, we want to show you that we don't hide behind the web optimsiation jargon - we understand the issues. That's why we have included a helpful search engine optimisation glossary on our website. Wherever you site a link like this one, you'll find your way to our online glossary.

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Empirical Search Engine Optimisation

Unlike many of our competitors, our knowledge is based on scientific research of search engines and the web, not on following other people's opinions in forums and newsgroups. We disentangle search engine patents and conduct scientific optimisation experiments, and well as observing real world situations.

This, coupled with our strong web programming background, enables us to understand what a search engine is really doing, meaning we don't have to resort to worrying about inaccurate conjecture and hearsay.

SEO geeks are the real deal!

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SEO in the Real World

"Oyster Web has taken us from web obscurity to a position where we are consistently no.1 for our key search terms. This means that the number of enquiries we receive as a result of web searches has vastly increased, as have bookings. John and his team were able to provide advice and technical input which not only helped our rankings, but also taught our team understand SEO, allowing us to be more proficient in our web design and writing."

Stevie Christie, Director, Wilderness Scotland

Ethical search engine optimisation

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Web Site Optimisation for UK Search Engines

It makes no difference whether you are looking for web site optimisation in Scotland, England, Wales or Northern Ireland - each part of the UK should optimise web sites for the major UK search engines. Ensuring accurate localisation within your own web site, such as including your business address, is just the start for being effective in localising your web site optimisation.

So, if like us, you are web site optimisers in Livingston, Scotland, make sure you optimise your web site for "web optimisation" and Livingston, Scotland and UK.

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UK Search Engine Results

If you run a business in the UK, then SEO for you should be all about UK search engine results. All major search engines in the UK allow users to filter search results by the country of origin (at least into UK search engine results or global search results).

This means that if you want to sell from within the UK to a primarily UK market, you have to be recognised by search engines as being in the UK. We can help you ensure that this is the case.

Web optimisation that works!

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UK Search Engine Marketing

Search engine marketing to UK customers means understanding the UK mindset. It's no use regurgitating meaningless US statistics to understand the UK market as the UK web consumer is an altogether different beast.

As a UK based search engine marketing business, dealing predominantly with businesses in the UK marketplace, we are ideally suited to help you sell to the fickle British consumer.

Search marketing for business!

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SEO Facts

People who search Google, MSN or any other search engines for your products and services are hot leads. They have almost all made the decision to buy, or are about to make a decision to buy. Missing out on such active customers could be the difference between your business being the next Virgin Airways or the next Laker Airways!

SEO knowledge is SEO power!

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Internet Marketing in Scotland and the UK

SEO and SEM are just a small part of the larger arena of Internet Marketing. UK Internet marketing business offer a multitude of services from SEO and SEM to media buying, online PR, brand protection, social media marketing and many other disciplines.

To get the highest quality service, choose a specialist for each Internet marketing sector, don't choose a company that claims to do all of your Internet marketing in one place. You need a collection of experts on your side, not a single multi-tasker.

SEO in Scotland and SEO in the UK!

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SEO Facts

Neilsen Netratings figures show that 90% of web surfers use search engines each month. They also return to a search engine an average five times each month.

The UK is one of the most search engine reliant markets globally, with search engines recording more page views than any other kind of website in the UK, overtaking adult Web sites for that accolade in October 2006.

Google enjoyed a 71.6% share of the search market, globally, between Aug '06 and Jan '07.

SEO power is SEO success!

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Search Engine Ranking UK

Achieving good search engine ranking in the UK requires a mix of disciplines.

Your SEO provider must have a good understanding of the business objectives of the site, of the marketing and content aspects, and of the technological aspects of the site, as well as a thorough knowledge of the workings of UK search engine rankings.

If your SEO provider can only provide one part of this mix, then you might not be getting the best value for money from your search engine marketing.

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Search Engine Marketing Services

Search engine marketing is the complete package, taking the principles of search engine optimisation one step further to the point of sale.

Our search engine marketing services ensure not only that you get improvements in your search engine traffic, but also that you see resultant increases in sales and acquisitions.

Proactive search marketing!

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Search Engine Optimisation / Optimization

People often ask which spelling is correct, and why do we rank for both in search engines? Well the short answer is that they are both right, the UK (optimisation, with an "s") and Americanised (optimization, with an "z") spellings are used interchangeably in the SEO world, which makes optimising for them both equally important.

However, Google compares all searches done to dictionary.com (which uses Americanised spellings), this is why when you search for (UK spelling) "search engine optimisation" you are asked "did you mean search engine optimization". (US spelling).

Whether you want optimisation or optimization!

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SEO Quirks - SEO Facts

There are so many quirks to search engine optimisation that often so-called experts end up flumoxed - in a web of speculation and interpretation! At Oyster Web, you can be assured that our SEO expertise cuts through the hearsay and opinions to the SEO FACTS meaning that you don't have to worry about the search engine quirks or the fine optimization detail, only the bottom line - your growing profit!

SEO by real optimisers!

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SEO Expertise

There's no getting away from our SEO expertise! Here's just a small sample of the search engine listings we have achieved for ourselves (all phrases are top 30 or higher):

Search engine optimisation in Google UK

internet marketing, internet marketing scotland, internet marketing uk, search engine marketing scotland, search engine marketing service, search engine optimisation, search engine optimisation scotland

SEO success!

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More SEO Expertise

If you though they were the only search engine rankings we achieved in Google, think again! (all phrases are top 30 or higher):

Search engine results in Google UK

search engine optimisation uk, search engine optimization, search engine optimization audit, search engine optimization uk, search engine positioning, search engine ranking, search engine ranking uk, search engine results, seo audit, seo training

Proven SEO track record!

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The SEO Expertise Continues

And, our search engine positions don't finish there! (all phrases are top 30 or higher):

Search engine positions in Google UK

uk search engine optimization, web optimisation, web optimisation scotland, web optimisation uk, web site optimisation, web site optimisation uk, web site promotion services, website optimisation uk, google optimisation

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Poor search engine positions cost you business sales every day

It's a bold claim - and it's a fact! Every search for your products or services that goes to a competitor's site is a sale you've missed out on. We're proud of our record of increasing our clients' revenue and sales through our unrivalled search engine marketing services and expertise.

"Oyster Web has taken us from web obscurity to a position where we are consistently no.1 for our key search terms" (Stevie Christie - Wilderness Scotland)

Search engine optimisation (SEO) helps your business engage directly with online consumers. Google, Yahoo and MSN search engines are a haven for people looking to buy products online. Every search engine query for a product you sell is a potential sale. If you do not appear in search engine results for your products and services, then you are losing sales to your competitors.

Search engine optimisation helps you increase traffic to your website. Search engine marketing (SEM) takes your website to the next level and increases the conversions you make from this traffic.

Increase your Internet sales with Search Engine Marketing

Search engine optimisation is a traffic generation strategy; search engine marketing is a revenue generation strategy. With search engine marketing, your conversion rate is king. The more visitors you convert into sales the harder your website works for you, and the more money you make.

By making your website simpler to use, easier to navigate and by reducing barriers to purchase, more people will buy from your site. Search engine marketing drives visitors to your site and makes each visitor as valuable to your site as possible.

How do you optimise your website?

You can see why search engine optimisation is a must for your business. Relevant search engine traffic will buy more than irrelevant traffic. Optimisation is simply a process of giving search engines the information they need to see your site as relevant for your search terms.

85 percent of Internet users find websites using search engines

Making your site relevant to your online audience is the nuts and bolts of SEO. Your content needs to inform search engines, and users, by giving them the correct messages in the correct way. You need to have relationships with other sites so that they tell search engines and users about your site in the best way possible. We ensure that search engines and users can find your content as easily as possible.

Marketing through search engines works!

We're pretty sure you found us through a search engine. Its how we've built our business. Every day new visitors find us through search engines. People who may never have heard of search engine optimization, search engine marketing or search engine promotion discover how we can help there online business drive more traffic and make more sales.

Uncover how you could be getting more visitors looking for the services or products you provide on the Internet:

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