Search Engine Optimisation from Oyster Web http://www.oyster-web.co.uk en Copyright 2007, Oyster Web Search Engine Optimisation Scottish SEO tool that allows users to visualise the optimisation of their webpage keywords, all in mega fancy web 1.5 format! http://www.oyster-web.co.uk/seo-tools/seo-keyword-tool-cloud.htm A few words of advice on how to create effective and attractive web pages. http://www.oyster-web.co.uk/goldfish-syndrome.htm A brief mention of mobile social networking site Zyb.com http://www.oyster-web.co.uk/zyb.htm How PageRank delivers search results http://www.oyster-web.co.uk/pagerank-supplemental-index.htm How smaller Scottish businesses have harnessed website analytics to maximise their return on investment into Web technology http://www.oyster-web.co.uk/articles/google-analytics-scottish-business.htm Google has recently released its new Android mobile OS http://www.oyster-web.co.uk/mobile-os.htm Explaining how making sure a site works cross-browser is important http://www.oyster-web.co.uk/cross-browser.htm A quick mention of an online operating system I found. http://www.oyster-web.co.uk/online-operating.htm The main points of creating better content and head data. http://www.oyster-web.co.uk/better-search-friendly-content.htm SagaZone is the relatively new social network aimed at older people. http://www.oyster-web.co.uk/senior-social-network.htm Google Analytics - Advice on tracking your website with Google. http://www.oyster-web.co.uk/google-analytics-tutorial.htm Microsoft seems to be falling down in the online arena http://www.oyster-web.co.uk/microsoft-downhill.htm Google isn't ranking too high in its own search engine http://www.oyster-web.co.uk/google-ranks-low.htm Google Map has now got a 'Street View' option that allows you to view maps from street level. http://www.oyster-web.co.uk/privacy-google-maps.htm Describing the features and perks of using iGoogle http://www.oyster-web.co.uk/igoogle.htm Google uses general interest videos to advertise http://www.oyster-web.co.uk/youtube-to-adsense.htm Looking at Google Labs experiments with new features for the Google service. http://www.oyster-web.co.uk/experimenting-with-google.htm Jellyfish.com the price comparison site was recently purchased by Microsoft http://www.oyster-web.co.uk/microsoft-catches-jellyfish.htm Find the number of pages from a site in the main search engine indices using this simple tool. http://www.oyster-web.co.uk/tools/saturation-tool.htm Yahoo's new improvements to its search engine are a bit weird http://www.oyster-web.co.uk/yahoo-redifines-search.htm Microsoft brings out new services to battle the competition http://www.oyster-web.co.uk/microsoft-live-search.htm Google buys another 'mobile related' company, Zingku http://www.oyster-web.co.uk/more-mobile-google.htm ThePudding.com are offering free calls to North America in exchange for advertisement. http://www.oyster-web.co.uk/thepudding-monitored-calls.htm Google allegedly have an aging delay for new web pages. That is nonsense, and we explain why. http://www.oyster-web.co.uk/google-aging-delay.htm Googles little tool should not be used to search for related keyphrases. http://www.oyster-web.co.uk/anti-google-suggest.htm Microsoft is pondering on whether to buy a 5% piece of Facebook http://www.oyster-web.co.uk/facebook-googling.htm An article talking about the possibility of Google attempting to create its own games. http://www.oyster-web.co.uk/google-gaming.htm The social network site owned by Google Orkut is to become uber-network. http://www.oyster-web.co.uk/googles-orkut-plans.htm Google is planning on investing in an enormous underwater cable across the pacific. http://www.oyster-web.co.uk/pacific-google-cable.htm Search Engine Spider Simulator http://www.oyster-web.co.uk/tools/spider-simulator.htm Check Your Word Count http://www.oyster-web.co.uk/tools/word-count-tool.htm Check Your Keyword Density http://www.oyster-web.co.uk/tools/keyword-density-tool.htm Meta Tag Assistant http://www.oyster-web.co.uk/tools/meta-tag-assistant.htm Yahoo! purchases the email client development company Zimbra for a huge amount of money http://www.oyster-web.co.uk/yahoo-buys-zimbra.htm A word on Google newest addition to the Google Docs family. http://www.oyster-web.co.uk/googlepoint-presentation.htm News of Google Adsense moving onto portable devices. http://www.oyster-web.co.uk/adsense-for-the-mobile.htm A bit of news on the improvements made to the date-searching capability of Google. http://www.oyster-web.co.uk/google-date-search.htm Microsoft gets in legal trouble with the EU Courts. http://www.oyster-web.co.uk/microsoft-monopoly.htm Why SEO is a state of mind, not just a project http://www.oyster-web.co.uk/seo-state-of-mind.htm News of a new big-brother website www.spock.com http://www.oyster-web.co.uk/scary-spock.htm News about the new way to advertise http://www.oyster-web.co.uk/adsense-video-adverts.htm Australian courts will have to decide on Adwords practices following a case by ACCC regarding bidding on competitors names. http://www.oyster-web.co.uk/australian-google-lawsuit.htm Visibility bugs in Google's newest Adword's campaign http://www.oyster-web.co.uk/google-pay-per-action.htm Reports suggest that some sites are seeing reduced spider activity due to a DNS issue. http://www.oyster-web.co.uk/googlebot-crawling-problem.htm The blogshere fills up with comments about the correctness of the SEOMoz quiz answers, proving that SEO seldom agree about everything. http://www.oyster-web.co.uk/seomoz-quiz.htm Accessible and Usable Web Site Design - by Oyster Web Scotland http://www.oyster-web.co.uk/website-design/design-accessible.html Jakob Neilsens recent study suggests that users ignore content that they mistake for advetisements http://www.oyster-web.co.uk/users-ignore-ads.htm A word on what Google's been up to when you've been sleeping. http://www.oyster-web.co.uk/google-expansion.htm Top SEO expert Danny Sullivan swears, but still writes a scathing rebuttal to the latest attack on the search engine industry. http://www.oyster-web.co.uk/articles/why-danny-has-to-use-the-f-word.htm Session IDs can cause search engine optimisation problems. http://www.oyster-web.co.uk/articles/session-id.htm A short piece about ensuring your customers get what they want quickly and keeping search engines happy. http://www.oyster-web.co.uk/the-dangers-of-digging.htm Recently Google has purchased a stake in the Chinese social media company Tianya, obviously trying to make a mark in the worlds second largest internet community. http://www.oyster-web.co.uk/googles-social-media-purchase.htm Is Google taking longer to include pages in the SERPS? http://www.oyster-web.co.uk/google-taking-longer-to-include.htm Is Google optimisation really a synonym of search engine optimisation? http://www.oyster-web.co.uk/google-optimisation.htm Oyster Web explain the Google Boogie - why Google dances. http://www.oyster-web.co.uk/the-google-boogie.htm Google GMail not keeping up with the competition? http://www.oyster-web.co.uk/gmail-storage-pointless.htm On Communications search engine optimisation project http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/on-communications.htm Dispelling the Myths about the Myths about PageRank http://www.oyster-web.co.uk/how-pagerank-is-misunderstood.htm Images are an important part of web design. Make sure your design is search engine friendly. http://www.oyster-web.co.uk/articles/images-optimization.htm An article about using semantic keywords to backup and enforce your chosen keyphrases http://www.oyster-web.co.uk/semantic-keywords.htm Advice on the importance of careful domain registration for search optimization http://www.oyster-web.co.uk/domaintip.htm A look into the relatively new trend of advertising by using social media sites such as myspace. http://www.oyster-web.co.uk/marketing-by-myspace.htm A look at children specific search engines and the reasons why they exist. http://www.oyster-web.co.uk/yahookids.htm A look into what new features Google Earth has that can help charites and not-for-profit organisations. http://www.oyster-web.co.uk/google-earth-charities.htm Google files a complaint against Microsoft for not going far enough to ensure impartial search engine use http://www.oyster-web.co.uk/antitrust-vista.htm A few words explaining why shockwave flash should be used sparingly. http://www.oyster-web.co.uk/flash-interactivity-inaccessibility.htm Spam and Ways to Can it http://www.oyster-web.co.uk/not-so-lovely-spam.htm What on earth is GoogleWhacking? http://www.oyster-web.co.uk/fun-things-google-4-googlewhacking.htm Guidance on duplicate content issues, how they affect SEO, and what you can do about them, and what to do about copyright. http://www.oyster-web.co.uk/articles/duplicate-content.htm A discussion of the various methods of obtaining links for your site and how they differ in value http://www.oyster-web.co.uk/links-quality-not-quantity.htm Article concerning the rumours of a merger or takeover between two of the top three search companies http://www.oyster-web.co.uk/articles/micrahoo.htm Liverpool Top Online Premiership http://www.oyster-web.co.uk/articles/liverpool-top-online-premiership.htm Personalise your Google Homepage http://www.oyster-web.co.uk/articles/igoogle-launch.htm YouTube Announces Payments to Top Uploaders http://www.oyster-web.co.uk/articles/youtube-to-pay-users.htm New website and SEO strategy for Lucinda Ellery's new hair loss consultancy. http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/lucinda-ellery-hair-loss.htm Flexspace Managed Workspace http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/flexspace.htm What is meant by Organic Search Engine Optimisation? http://www.oyster-web.co.uk/survival-of-the-googliest.htm More advanced uses of CSS for page layout http://www.oyster-web.co.uk/css201.htm Patio and Garden furniture retailer Gardens and Homes Direct engaged us to provide SEO for their website following an earlier SEO audit. http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/gardens-and-homes.html Spanish Properties and More introduce clients to properties that will make suitable homes for living in Spain or for investment. http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/spainandmore.htm You can now register domain names through Google. http://www.oyster-web.co.uk/articles/google-domain-registration.htm The Big Tent is Scotlands festival of Stewardship. http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/bigtent.htm Advice on how to ensure that competitors do not use your brand for trademark keywords. http://www.oyster-web.co.uk/www.oyster-web.co.uk/brand-protection.htm Oyster Web are teaming up with Com Motion to offer strategic Internet Marketing services http://www.oyster-web.co.uk/pr/com-motion-and-oyster-web-team-up.htm How To Be Sure You Are Shopping Safely Online http://www.oyster-web.co.uk/articles/ssl-validation-recognition.htm Preventing Session SEO Spam attacks http://www.oyster-web.co.uk/articles/preventing-session-attacks.htm The Dark Side Attack http://www.oyster-web.co.uk/articles/the-dark-side-attack.htm Sustainability and The Environment http://www.oyster-web.co.uk/environmental-policy.htm Do Google Site Maps Actually Detract From Your SEO? http://www.oyster-web.co.uk/articles/Google-Site-Maps-Friend-or-Foe.htm A look at the news that the DMOZ servers have crashed with a loss of data which threatens the existence of the directory. http://www.oyster-web.co.uk/dmoz-problems.html Understanding The Importance of PageRank http://www.oyster-web.co.uk/articles/pagerank-explained.htm Future of search technology and the Next Generation browsers http://www.oyster-web.co.uk/ie7-search-box.htm Different ways to spot if your SEO company is reputable and professional. http://www.oyster-web.co.uk/warning-signs-seo.htm Time Genius - specialise in Access Control Systems http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-timegenius.htm 4 main aspects of seo that should always be adhered to. http://www.oyster-web.co.uk/essential-elements-seo.htm Basic introduction to using CSS to format web documents http://www.oyster-web.co.uk/css101.htm In Car Now engaged Oyster web to produce a search engine friendly ecommerce website http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/incarnow.htm Consilium Asset Management engage Oyster web for web design http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/consilium.htm Oyster Web Portfolio - Forster Dean LLP Solicitors http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/forster-dean.htm Colortrac engaged Oyster web for search engine optimisation and website design to help promote their large format scanner business. http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/colortrac.htm A look at the various ways in which poor web design can prevent search engine spiders from indexing your website http://www.oyster-web.co.uk/spider-stoppers.htm A look at the various factors and implications involved in deciding what type of web design layout is appropriate for your site http://www.oyster-web.co.uk/web-design-choices-consequences.htm Is pay per click too risky for advertisers to use? Should they start to take advantage of the benefits of cost per click? http://www.oyster-web.co.uk/search-engine-optimisation/ppcvcpa.htm Become a Contributor http://www.oyster-web.co.uk/contributors-terms.htm About Oyster Web SEO, and why Oyster Web is the best choice for search engine optimisation. http://www.oyster-web.co.uk/about-oyster-web.htm New feature from Google which gives user recommended results http://www.oyster-web.co.uk/search-engine-optimisation/midpageresults.htm Search Engine Optimisation Scotland - UK SEO http://www.oyster-web.co.uk/search-engine-optimisation-scotland-uk.htm A description of Internet marketing in the context of the various descriptions around website promotion and optimisation. http://www.oyster-web.co.uk/internet-marketing-comparison.htm A description of Search Engine Marketing (SEM) in the context of the meanings of various internet marketing terms. http://www.oyster-web.co.uk/search-engine-marketing-comparison.htm Search Engine Optimisation (SEO) is the narrowest of the definitions, although our idea of it is rather wider than many companies'. http://www.oyster-web.co.uk/search-engine-optimisation-comparison.htm Getting your site optimised for your target market is one of the most important aspects of running an online business. http://www.oyster-web.co.uk/geo-targeting-seo.htm decide which method of search engine marketing is best for your online business - ppc or organic seo. http://www.oyster-web.co.uk/ppc-organic.html SEO or SEM - Introduction to a comparison of the different names used to describe the optimisation and marketing of websites http://www.oyster-web.co.uk/seo-descriptions-comparison.htm SEO Tools - Domain Age Tool http://www.oyster-web.co.uk/tools/domain-age.htm Benjamin Von Stuckrad-Barre wrote his book 'What We Know' as an answer to proverbs that are used in everyday life. http://www.oyster-web.co.uk/fun-things-google-3-googling-proverbs.htm Discussion of the differences between web site promotion and search engine optimisation and what it means for your business. http://www.oyster-web.co.uk/web-site-promotion-comparison.htm In undertaking search engine optimisation , it is helpful to understand the statistics that are used to justify SEO. http://www.oyster-web.co.uk/search-engine-analysis-1-damn-statistics.htm Have you ever played that party game where each player adds a sentence onto the end of a story to keep it going? http://www.oyster-web.co.uk/fun-things-google-2-google-snake-game.htm Search Engine Marketing Consultancy, Internet Optimization Consultants http://www.oyster-web.co.uk/seo-consultation.htm Search Engine Marketing - a Defintion http://www.oyster-web.co.uk/sem-definition.htm Search Engine Optimisation Tutorial for Improving Search Engine Positions http://www.oyster-web.co.uk/seo-tutorial.html Regular Expressions in PHP http://www.oyster-web.co.uk/regex-in-php.htm Have you ever wondered what the world has to say about you? http://www.oyster-web.co.uk/fun-things-google-1-egogoogling.htm Microsoft seem to looking to steal a march on Google's online office applications after hinting that a version of Microsoft Works may soon be offered as a free Internet application. http://www.oyster-web.co.uk/google-msn-office-battleground.htm Search Engine Friendly Web Design http://www.oyster-web.co.uk/web-design-indicium.htm A look at the functions of the home page in website design and what you need to be aware of. http://www.oyster-web.co.uk/home-page-roots.htm Google's new online game to assist the search engine with labelling images. http://www.oyster-web.co.uk/seo-news3.htm Google's new index to access historical information from up to 200 years ago http://www.oyster-web.co.uk/seo-news2.htm Danny Sullivan resigns from Search Engine Watch http://www.oyster-web.co.uk/seo-news1.htm Matt Cutts advises on who to target when optimising a site. http://www.oyster-web.co.uk/optimising-for-search-engines-or-users.htm Matt Cutts advises on internet myths. http://www.oyster-web.co.uk/myths-site-launches-and-google-images.htm Matt Cutts advises of the features of a good site. http://www.oyster-web.co.uk/qualities-of-a-good-site.htm Matt Cutts reports on the how to structure a site. http://www.oyster-web.co.uk/matt-cutts-how-to-structure-a-site.htm Matt Cutts reports on Static vs Dynamic URLs http://www.oyster-web.co.uk/matt-cutts-static-v-dynamic.htm SEO In Time For Christmas http://www.oyster-web.co.uk/gear_up_4_xmas.htm Google Settles Class Action on PPC http://www.oyster-web.co.uk/google_ppc_settlement_280706.htm Internet, Web, Marketing Techniques for Ethical Search Engine Optimization http://www.oyster-web.co.uk/seo-seooptions.html WebSite Optimisation - Content Optimisation - SEO http://www.oyster-web.co.uk/seo-search-engine-optimization-technique.html Search Engine Optimization - Dangers of unethical SEO http://www.oyster-web.co.uk/seo-internet-consultancy.html UK Search Engines - Story of how Yahoo began and how it developed into one of the world's most popular search engines. http://www.oyster-web.co.uk/search-engine-information/yahoo.htm UK Search Engines - Brief history of WebCrawler. http://www.oyster-web.co.uk/search-engine-information/webcrawler.htm UK Search Engines - Brief history of MSN Search launch in September 1998. http://www.oyster-web.co.uk/search-engine-information/msn-search.htm UK Search Engines - Story of how the first search engine started with very few users. http://www.oyster-web.co.uk/search-engine-information/first-search-engine.htm UK Search Engines - A computer robot designed to track the growth of the web. http://www.oyster-web.co.uk/search-engine-information/first-robot.htm Story of the begginings of HotBot in May 1996. http://www.oyster-web.co.uk/search-engine-information/hotbot.htm UK Search Engines - Brief history of how Google was founded and its popularity today. http://www.oyster-web.co.uk/search-engine-information/google.htm UK Search Engines - Story of Inktomi in 1996 and a brief history up until the present. http://www.oyster-web.co.uk/search-engine-information/inktomi.htm UK Search Engines - The development of FAST (alltheweb) from Opticom ASA. http://www.oyster-web.co.uk/search-engine-information/fast.htm The creation and development of the Lycons search engine which started at Carnegie Mellon University. http://www.oyster-web.co.uk/search-engine-information/lycos.htm The history of how Excite search engine began. http://www.oyster-web.co.uk/search-engine-information/excite.htm UK Search Engines - The creation of AOL online service. http://www.oyster-web.co.uk/search-engine-information/aol.htm UK Search Engines - The creation of the AltaVista search engine in December 1995. http://www.oyster-web.co.uk/search-engine-information/altavista.htm UK Search Engines - Search Engine Information http://www.oyster-web.co.uk/search-engine-information/search-engine.htm Web Development for My Disk Shop http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-nrg.htm Web Development for Wilderness Scotland http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-wildernessscotland.htm Search Engine Optimization for Revival Beds http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-revivalbeds.htm Web Development for RedSky IT http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-redskyit.htm Search Engine Optimization for NMP Live http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-nmp live.htm Search Engine Optimization for Guardog Security Services http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-letford.htm Web Development for Flavours Holidays http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-flavours.htm Learn how to increase your search engine positions with Ethical Search Engine Optimization (SEO) Training Courses http://www.oyster-web.co.uk/seo-training.htm A definition of Search Engine Optimization http://www.oyster-web.co.uk/seo-definition.htm SEO for Italian Heartland http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-italian-heartland.htm SEO for Paperstone Office Supplies and Stationery http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-paperstone.htm SEO for The Accident Claim Centre http://www.oyster-web.co.uk/search-engine-optimization/seo-portfolio/port-acc.htm TERMS AND CONDITIONS OF OYSTER WEB SEARCH ENGINE OPTIMISATION http://www.oyster-web.co.uk/terms.html Search Engine Optimization, (SEO), Search Engine Optimisation Tools http://www.oyster-web.co.uk/tools/seo-tools.html Search Engine Optimization Tutorial, What is Google PageRank? http://www.oyster-web.co.uk/inf_pagerank.htm Search Engine Optimization Tutorial, Off The Page Factors http://www.oyster-web.co.uk/inf_off_the_page_factors.htm Search Engine Optimization Tutorial, What are Stop Words? http://www.oyster-web.co.uk/inf_stop_words.htm Search Engine Optimization Tutorial, Optimising Heading Tag http://www.oyster-web.co.uk/inf_heading_tags.htm Search Engine Optimization Tutorial, Meta Description Tag http://www.oyster-web.co.uk/inf_meta_description.htm Search Engine Optimization Tutorial, Keyword Location and Frequency http://www.oyster-web.co.uk/inf_location.htm Search Engine Optimization Tutorial, Meta Keyword Tag http://www.oyster-web.co.uk/inf_meta_keywords.htm Search Engine Optimization Tutorial - The Title Tag. http://www.oyster-web.co.uk/inf_title_tag.htm Search Engine Optimization Tutorial, What Are Keywords and Keyphrases http://www.oyster-web.co.uk/inf_keywords_placement.htm Search Engine Optimization Tutorial, What is a Search Engine Indexer? http://www.oyster-web.co.uk/inf_indexer.htm Search Engine Optimization Tutorial, What Are Search Engine Robots? http://www.oyster-web.co.uk/inf_robots.htm Search Engine Optimization Tutorial, What is a Search Engine? http://www.oyster-web.co.uk/inf_search_engine.htm Working With Anchor Text http://www.oyster-web.co.uk/link-campaign-tutorial-p9.htm SEO Tutorial - Understanding Relative and Absolute Paths http://www.oyster-web.co.uk/link-campaign-tutorial-p8.htm Adding links to other pages http://www.oyster-web.co.uk/link-campaign-tutorial-p7.htm Link popularity and Google http://www.oyster-web.co.uk/link-campaign-tutorial-p6.htm Link Popularity Explained http://www.oyster-web.co.uk/link-campaign-tutorial-p5.htm Finding Who Links To You http://www.oyster-web.co.uk/link-campaign-tutorial-p4.htm Inspecting Google PageRank http://www.oyster-web.co.uk/link-campaign-tutorial-p3.htm Downloading and installing the Google Toolbar http://www.oyster-web.co.uk/link-campaign-tutorial-p2.htm A guide to conducting your own reciprocal link campaign http://www.oyster-web.co.uk/link-campaign-tutorial.html SEO Tools - The Oyster Web Email Encryption Tool http://www.oyster-web.co.uk/tools/email-encryption.htm Search Engine Optimization Tools - Robots.txt Generator http://www.oyster-web.co.uk/tools/robots-generator.htm Page Header Check SEO Tool - Website Header Response Checker http://www.oyster-web.co.uk/tools/header.htm Link Analysis - an introduction to Link Analysis http://www.oyster-web.co.uk/link-analysis/link-analysis.html Link Popularity and Google PageRank http://www.oyster-web.co.uk/link-analysis/link-popularity.html What is keyword stuffing http://www.oyster-web.co.uk/link-analysis/keyword-stuffing.html Search Engine Optimisation for Static Websites http://www.oyster-web.co.uk/search-engine-optimization-prices2.html Search Engine Optimisation for Dynamic Websites - how dynamic website affect you choice of SEO techniques http://www.oyster-web.co.uk/search-engine-optimization-prices.html Search Engine Optimisation Audit from Oyster Web. SEO Audit produced on your site with instructions of how to improve your search rankings http://www.oyster-web.co.uk/seo-report.htm Search engine positioning UK Search Engine Marketing and Ranking http://www.oyster-web.co.uk/seo_position_report.htm Article examining the Google Base http://www.oyster-web.co.uk/google-base.htm Find out the true value of your website... http://www.oyster-web.co.uk/valuing-a-website.htm How to write content for Internet Marketing and search engine optimization purposes http://www.oyster-web.co.uk/writing-web-copy.htm What is a conversion rate and why is it important to your online business? http://www.oyster-web.co.uk/conversion-rates.htm Tips and Info on how to optimize your site as corpus rather than optimizing individual pages http://www.oyster-web.co.uk/improve-search-engine-rankings.htm The Jagger Update - the biggest thing to happen in SEO since sliced bread and what it means to your online business http://www.oyster-web.co.uk/jagger-update.htm PPC the short term panacea for website owners http://www.oyster-web.co.uk/art-seo17.htm Use CSS to improve your site for users... continued http://www.oyster-web.co.uk/kiss2.htm Use CSS to improve your site for users http://www.oyster-web.co.uk/kiss.htm Latent Semantic Indexing the new advance from Google! http://www.oyster-web.co.uk/art-seo16.htm Making your site rank is more effective through ethical optimization than through the use of black hat SEO. http://www.oyster-web.co.uk/make-my-site-rank.htm If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper! http://www.oyster-web.co.uk/art-seo15.html How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc.? http://www.oyster-web.co.uk/art-seo14.html Having been in the business for over five years now, I have come across a number of "optimised" sites that use search engine optimization (SEO) techiniques that are just WRONG! http://www.oyster-web.co.uk/art-seo13.html Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer? http://www.oyster-web.co.uk/art-seo12.html Remember those little quizzes you used to see in magazines with headlines like: 'How Compatible Are You and Your Partner?' or 'Are You Dating Mr Wrong?'. http://www.oyster-web.co.uk/art-seo11.html A colleague asked me recently to name the most critical element of any search engine optimization campaign. I didn't hesitate to respond "keyword selection". http://www.oyster-web.co.uk/art-seo10.html Fundamental rules explaining the underlying issues of optmised website design http://www.oyster-web.co.uk/art-seo9.html How successful is your online business? 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This article examines the Sandbox Theory. http://www.oyster-web.co.uk/art-seo1.html