Google ads go video

Adsense takes video advertisements

by Rupert Sharp
of http://www.oyster-web.co.uk

Last updated: 19 Sep 2007

Google's Adsense has spread into the visual movements, this new idea will mean that a company can submit a 'click-to-play' video that will display the advert then show the domain name at the end as a clickable Flash link. These new adverts will appear in the same auctions as image adverts and text adverts i.e increasing competition enormously meaning its going to be good for sites Hosting the adverts but not so much for the competing advertisers. Some people are predicting adverts for television programs to be advertised on search listings soon.

YouTube has also introduced occasional scrolling adverts along the bottom of videos while they're playing which will disappear if clicked on and the user would be redirected to the site concerned.