Pay Per Click Advertising Articles

Pay Per Click Advertising - PPC Advertising

Last updated: 11 Sep 2007

Pay Per Click Advertising, or PPC as it is also known, is a system employed by many Search Engines to allow you pay for clicks to your website. This is not Search Engine Optimisation but does allow you to gain Hits to your website quickly.

PPC involbes you bidding against other sites on the Internet for the search terms that you wish to be found for. These are the results in Google™ that you will see listed down the right hand side of the screen or above the natural listings.

Benefits of Pay Per Click Advertising

Results can be achieved quickly
You can limit your spend for your terms to ensure that you are in control of the costs.
Measureablt Conversion of hits to sales for your website so you can guage the value to your business of this advertising
Instantaneous results - in Google your ads will be online within fifteen minutes of them being created

Negatives Involved with Pay Per Click Advertising

Intensive Management of your terms may be requires so that you can ensure you are maximising the potential Return on Investment. This management may include competitor analysis of strategies for example.
Not all hits to your site will equal. Unless you have developed your campaign to bid on exact keyphrases and are bidding on more generic terms it is likely that your business will receive vists that are less likely to convert to sales.
You will have to continue paying for this service continuously

Internet Marketing Vs Pay Per Click Advertising

Pay Per Click Advertising is likely to be an effective part of an integrated Internet Marketing campaign it is not however a complete Internet Marketing strategy in itself. Internet Marketing is built around two central areas that are designed to ensure that your site will rank in the natural search engine listings and benefit your business in the long term and offer your business a far greater Return on investment in the long term.

No of Keywords Optimised	20
Average Visitors per Day	60
Average cost of PPC click	£0.40
Total Cost per Day for Visitors	£24.00
Total Cost Per Year for Visitors	£8,760
3 Years Cost For Visitors	£26 280
12 Month Bespoke Search Engine Optimisation Campaign From Oyster Web	£6500 - £25,000

As you can see from the figures above simply by achieving 100 visitors a day for your site and based upon PPC Clickthrough rates on low priced terms Search Engine Optimization will work out far more cost effective for your online business

If you would like to discuss a complete Internet Marketing Strategy, Search Engine Optimisation or Promotion for your business simply contact us on 0871 900 8407

Related resources

Internet Consultancy - A web design service from Oyster Web to help you with your Internet strategy.

Search Engine Optimization - Search Engine Optimization are part of our Internet marketing services that help create a successful web presence.