iGoogle Personalised Search is Launched
 

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iGoogle Personalised Search is Launched


by John Hughes
of http://www.oyster-web.co.uk

Last updated: 12 Sep 2007

For a while now, Google has subtly introduced various personalisation into its search interface, from allowing a user to save preferences to the more extreme desktop search. Now, however, Google is bringing together various methods of personalisation together under the iGoogle brand.

iGoogle is a personalised homepage designed around an individuals particular interests. For example, a user might choose to have headlines from BBC sport incorporated into their Google homepage.

Users can choose from a wide range of “gadgets” to include on their homepage, many based on RSS feeds of news, stocks, weather information or sports, but some are JavaScript based games and widgets such as calculators and so on.

There are no plans, at least at this time, to incorporate personalised advertising into the homepage.

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