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Search Engine Optimisation Glossary

Add URL

An add url service is offered, usually by the search engine themselves, for you to add a URL to the submission queue.

An AdOutlet refers to a pay-per-click search engine, comparison shopping search engine or paid-inclusion search engine.

Adsense is Google's syndicate network program for Adwords.

Adwords is a PPC service provided by Google.

An algorithmic search engine spiders a website and displays relevant listings based on search criteria.

The alt attribute is use to provide a short text description of an image.

A mis-representation of the term Alt alttribute

Analytical software is any software that allows one to analyse and report on something

Anchor text is the actual display text of a link.

Apache is a free, usually Linux-based web server application.

An API is an application programming interface.

ASP is a coding language that allows code to run at the server before a web page is sent to a browser.

An ASP is the service providing company for an application, such as Microsoft Exchange

Aotobid is a feature of some PPC engine where you only pay the minimum necessary to outbid your competitors within your budget.

Automated submission is carried out by software, which submits your website to a number of add-url services.

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