AdOutlet

An AdOutlet refers to a pay-per-click search engine, comparison shopping search engine or paid-inclusion search engine. These can be seen in use by the major search engines each of which has its own advertising system. Google™ relies on a system known as Adwords. This relies on bidding on search terms to determine how high up teh paid for listings your site appears. The more money you bid on a term the higher you are likely to appear. The recent Jagger Update appears to have forced the bidding up on search terms within the PPC inclusions on Google as many sites have panicked when their natural search engine results have been adversely affected by the fluxes in the Googel index.

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