Auto Bid

Overture, FindWhat and Google use some form of Auto Bidding. With each of these PPCSEs you set a not-to-exceed price (Max Bid) and the search engine will adjust your actual bid each time a keyword is searched so that you will only pay $0.01 above the bid below your bid. This can help you to maximise the potential returns from your site by ensuring that your website has the potential to appear as high as possible within the search engine index.

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