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Black Hat

Black Hat Search Engine Optimization

Black Hat SEO, Unethical SEO, is the application of search engine optimization techniques to a website that fall outwith the terms and conditions outlined by the major search engines. The application of this style of Search Engine Optimization to your website is likely to damage your website in the short term. Many SEO companies that will phone you up will use these techniques to get you to rank quickly. However when you are found that you have 'cheated your way to the top of the search engine rankings' you will be penalised.

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