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Cost Per Acquisition

Cost Per Acquisition (CPA)

The cost per aquisition is the cost for every sale that your site makes in relation to the investment that has been made and the number of sales that this investment has resulted in. Cost per aquisition can be calculated thus: total click costs / number of conversions = CPA. This figure can be calculated through analysing the sales figures to a site and the spend. Often you will find that in many markets Search Engine Optimization will offer a better Cost Per Aquisition than through the application of PPC, though it will take longer for the benefits of this investment to be seen.

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