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Search Engine Optimisation Glossary

Google Analytics

A system of website traffic analysis offered by Google.

Optimising a site only for Google results while ignoring the other search engines such as Yahoo and MSN/Live Search.

Googlebombing is the process of linking to a webpage that repeatedly uses keywords not necessarily related to the content on that page.

Googlebot is the search engine robot used by Google to explore the web

Googleware is a catch-all term for services and applications provided by Google

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