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Search Engine Optimisation Glossary

Hallway Page

A page that acts as a platform to a group of other pages.

The process of submitting a website manually to search engines via add-url forms.

Headers are pieces of information about a web document sent before the document itself, to identify properties of it.

Headings are used to denote headings, and sub-headings throughout a document.

Heuristic search is the process of finding the best close results for a search, particularly when there are no exact matches.

Unethical methods of boosting search results by hiding text

A hit is a single successful request for a file from a webserver.

Web hosting is a service that provides a place for a website to physically exist on the Internet.

.htaccess is a file used by Apache servers to overide the normal server configuration.

HTML is 'markup' - a system of denoting structure in a text document.

HTTP is the process used to transfer a webpage from a server to a browser or search engine.

HTTPS is an encrypted version of HTTP, allowing secure transfer of internet documentation and requests.

The full name for a link, which allows users to travers from one HTML document to another by clicking on the hyperlink.

Text that has some structural meaning in a document, such as a link, heading or paragraph.

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