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Search Engine Optimisation Glossary

Search Engine

A set of computer programs the goal of which is to return relevant results to a user for a particular query.

UK spelling of Search Engine Optimization.

Search Engine Optimization is the process of improving the ranking of a website.

The process of informing a search engine of the existence of a website through an add-url form or by email.

The words used when a user undertakes a search using a search engine

searchmash is a user-interface technology testing site operated by Google

Semantic keywords are keywords of similar meaning or context, that are group with your main keywords

SEO is an abbreviation of the term Search Engine Optimization.

SERP's are what are returned by the search engines every time you view the results.

Server side refers to events or code the occur at the server end of the HTTP process

A session ID is a servers method of ensuring that it can remember which user is which.

SGML is a standardised structure for ducumentation

A script used to determine broweser type and plug-ins in order to server the correct version of content

A sort-of relationship occurs when a keyword or keyphrase is a kind of some other keyword or phrase.

Catch-all word for unethical Internet marketing and junk email

Spiders are the bits of software used by search engines to read your website during indexing.

Splog is the process of posting commercial services to blogs, wikis and forums.

Static pages are so called because they never change automatically

The principle of reducing variations of the same word to the stem of that word.

These are common words that are ignored by search engines in order to make searches more efficient.

Pages that are not unique enough to appear in Google's main index are instead stored in the supplemental index.

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