Four P's

The Four Ps - Price, Place, Promotion, Product

The four p's is a concept that described the four aspects that should be considered in marketing.

Those four aspects are:

Price - The price of the goods or services
Product - The attractive features of the goods or services
Promotion - Any special offers or gratuities offered with the goods or services
Place - The location at which a customer can procure the goods or services

The four p's is sometimes referred to as the Marketing Mix.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z