Google Taking Longer To Include Pages?

Google Optimisation Taking Longer?

by John Hughes
of http://www.oyster-web.co.uk

Last updated: 17 Sep 2007

This is just an observation, but it might help alleviate any fears you have if Google isn't picking up some of your Content changes particluarly quickly.

One of the sites we monitor released two brand new pages last week. Typically, we have seen these appear in the SERPs after two to three days in the past, but this time one of them has taken a week, and the other one is still to appear (although we are still confident it will imminently).

Interestingly, the page that is appearing in SERPS is showing a Cache date of the day the page was created - therefore showing that it was actually indexed by Google a week before it appeared in SERPS.

Additionally, an existing page that was already in the SERPS for other phrases was picked up as containing the phrase linking to the new page, and began ranking for that after three or four days.

So it seems that Google is now taking slightly longer to include brand new pages, but roughly about the same time to implement changes to existing content.

This might indicate a change to inclusion procedures at Google, or it might be down to the good old Google Boogie, which was still going on at the time.

This article will be updated with further observations as they become available.