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What Are Keywords and Keyphrases?

SEO Tutorial - What Are Keywords and Keyphrases?

Keywords and Keyphrases are the most important areas to be considered in any Search Engine optimization exercise. Correct keyword selection and usage will greatly influence the success of your website!

Every effective Search Engine Optimization strategy is based around keywords! Simply put, if you don't choose the right keywords, your strategy will be a failure.

A prospective customer visits Google looking for goods or services that match yours. He types in a search query or Keywords that he considers relevant. Google serves up the results, the most relevant first, ten per page. Relevance here is based on the pages that are optimised for the keywords or phrases that most closely match the query.

How do you choose your important keyword phrases? www.wordtracker.com is a full featured online tool to assist in the analysis and selection of keywords and phrases. It may surprise you that searchers are not arriving at your site the way you assumed.

Ask your customers or someone outside of your industry what they would search for when looking for your products or services.

When optimising your pages for search engines, consider each page's focus separately, because search engines do. To achieve top rankings, create content-rich information pages with a narrow focus on one or two topics, use those topics as your keywords or phrases.

A common mistake is to try to optimise a single page for every keyword that's relevant to your business. All this does is dilute relevancy. Create separate content-rich information pages utilising your other keywords, this will attract highly targeted Traffic to your site.

Page topic: Search engine optimization, What are keywords and keyphrases?

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