Matt Cutts Reports

How To Structure a Site

Last updated: 12 Sep 2007

Please note that the copyright and opinions expressed in this footage are solely those of Matt Cutts.

In the video above, Google engineer Matt Cutts advises users on how to structure a site. He covers topics such as:

If it is sensible to add a 301 redirect a website merge ie. website acquisition;
How users will find your site in a Directory if the correct keyword are used.

Watch the video to find out what Matt has to say about these subjects.

Who is Matt Cutts?

Matt Cutts is an emgineer at Google, and specifically works in quality control. His speciality is Search Engine Optimisation issues, and he takes a proactive role in educating webmasters to ensure compliance with Google’s webmaster guidelines.

He joined Google while studying for a PhD at Univ North Carolina, having taken classes in information retrieval from the University’s Information and Library Science department. He did not complete the PhD before moving to Google full time, but was awarded an MS degree.