Matt Cutts Reports

What to optimise for - search engines or users?

Last updated: 12 Sep 2007

Please note that the copyright and opinions expressed in this footage are solely those of Matt Cutts.

In the video clip shown above, Google engineer Matt Cutts gives advice on what a site should be optimised for - a Search Engine or users - and gives tips on optimising for both.

He also gives advice on the following topics:

How to check your own site for spamming;
Whether to have a site validated to get rid any coding errors.

Watch Matt's video clip for further information.

Who is Matt Cutts?

Matt Cutts is an emgineer at Google, and specifically works in quality control. His speciality is Search Engine Optimisation issues, and he takes a proactive role in educating webmasters to ensure compliance with Google’s webmaster guidelines.

He joined Google while studying for a PhD at Univ North Carolina, having taken classes in information retrieval from the University’s Information and Library Science department. He did not complete the PhD before moving to Google full time, but was awarded an MS degree.