Matt Cutts Reports

Qualities of a Good Site

Last updated: 12 Sep 2007

Please note that the copyright and opinions expressed in this footage are solely those of Matt Cutts.

In this footage, Google engineer Matt Cutts advises Google users on how to build and optimise a good site and describes some of the techniques used.

In the clip, Matt gives advice on the following areas:

Techniques for making a site more visible on Google - this is quite a generic topic in which Matt gives useful advice to the average user;
If Directory snippets should be the same as meta tags;
If Google favours bold tags over strong tags.

Watch the video clip to find out what Matt has to say about these subjects.

Who is Matt Cutts?

Matt Cutts is an emgineer at Google, and specifically works in quality control. His speciality is Search Engine Optimisation issues, and he takes a proactive role in educating webmasters to ensure compliance with Google’s webmaster guidelines.

He joined Google while studying for a PhD at Univ North Carolina, having taken classes in information retrieval from the University’s Information and Library Science department. He did not complete the PhD before moving to Google full time, but was awarded an MS degree.