Search Engine Marketing - comparison

Search Engine Marketing, SEM

Search Engine Marketing (SEM) is a term that can be used to mean two different things. It generally focuses on Pay-per-Click marketing (PPC) - using systems such as Google Adwords or Overture - and it may mean only that or it may also include Search Engine Optimisation in a composite project, depending on the company you are dealing with.

Oyster web currently do not generally offer PPC management as we believe it is difficult to offer effective cost benefits unless the client is running substantial sized campaigns. We can however offer advice and consultation on setting up effective PPC campaigns and on the best tactics to adopt in your keyword selection and bidding.