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Search engine optimisation - comparison

Search Engine Optimisation, SEO

SEO is the narrowest of the definitions, although our idea of it is rather wider than many companies'. It essentially involves ensuring that the site in question is configured in such a way as to perform as well as possible in searches for the sorts of phrases that would be likely to produce useful Traffic from people interested in your products and services.

At Oyster web we do this by firstly conducting extensive keword research and selection, and then analysing five main areas connected to your site:

• Server setup and responses
• Code validity and streamlining for maximum spider accessibility
• Site navigation structure and internal linking
• Text Content and structural markup, and matching these to meta content
• Inbound and outbound external linking

By addressing all these areas and ensuring they are working in harmony we can usually achieve high Rankings for all but the most impossibly competitive keyword phrases.