Internet marketing - definition and comparisonSearch Engine Marketing - comparisonSearch engine optimisation - comparisonWeb site promotion - definition and comparison

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SEO or SEM? - a multitude of names for what we do

SEO or SEM - marketing or optimisation

If you're surveying companies and web sites in our subject area you'll come across many different names and acronyms for the kind of work we undertake. It can be very confusing; particularly since some companies seem to use them interchangeably while others make claims that have little regard for accepted meanings.

The following series of articles should help you to understand the differences between the various terms as well as clarifying the purposes behind each and how they fit in with your business.

• Search engine optimisation
• Search engine marketing
• Internet marketing
• Web site promotion