Dangers of unethical SEO

SEO - Dangers of Unethical Optimisation

by Mike Briggs
of http://www.oyster-web.co.uk

Last updated: 20 Oct 2006

SEO (search engine optimisation) is often the key factor in a successful marketing campaign - getting good sale leads and increase revenue. However, out of the desire to make their websites as successful as possible, some business managers fall in the trap of "overnight and short lived success" instead of understanding that Internet marketing is a continuous and sustained process.

In SEO one must consider search engines as a real business partner. Search engines are the no. 1 method used to find information, services or products on the web. The Internet marketing strategy must reflect that. This is where SEO consultancy is not just beneficial, but crucial. Our SEO consultants have a wealth of experience in Search Engine Optimization and promotion and can help accomplish the goals you set for your website.

Don't adopt Unethical SEO tactics

With the amount of information on the Internet it is easy to be misled and adopt the wrong Internet marketing strategy for your website. In the search engine world it's important not to employ any unethical SEO tactics.

Once penalised, it takes months even years before being accepted back into some search engines. This is one of the many reasons it is important to be accurately informed and advised before using any sort of SEO or marketing methods on your website.

Why your optimised site isn't performing as you expected in search engines

Below are several factors that could have a negative influence on the the performance of your website in search engines.

'Target the wrong Keywords and all your work will be in vain'. If at the beginning of your SEO strategy you didn't choose your keywords properly (e.g those keywords that would benefit your business) you cannot expect to get good leads and ROI.

If you employ a SEO company that uses unethical tactics any results that they achieve are temporary. Unethical SEO may work for a while but once your site passes (or better said doesn't pass) the search engine filters your site can get penalised or even worse, banned.

Stay clear of SEO's who advocate Cloaking, keyword stuffing, automated software etc. While these techniques have worked in the past the algorithm of search engines (and Google in particular) has improved significantly and considers the above as spam.

If your competitor employs unethical SEO tactics to achieve good Rankings never be tempted to stoop to their level. They might get away with it for a while, but they won't get away with it forever.

Inappropriate SEO and lack of internet marketing consultancy

Your website can be penalised for a set of keywords. This means that your site will not appear in the search engine results pages for a certain keywords.

Your website can be permanently banned. Lifting a ban requires a human review of the Banned website and it can take as long as 2 years or more to get it in search engines again.

Your website might just not perform well in search engines despite the fact that you paid a SEO company to improve your rankings.

Effective SEO

You're getting increased qualified Traffic on the keywords most profitable to your business. Increased qualified traffic increases sales.

You're targeting a wide range of keywords instead of a single keyphrase. This allows you to rank better for less competitive phrases as well as for the really competitive ones. Traffic from 10 various keyphrases is much better than traffic from a single keyphrase.

Effective internet marketing and SEO

If you're concerned with your current website's ranking in search engines and you want to see how you can improve it, you can contact an experienced Internet consultancy company like Oyster Web. We can help you by establishing goals and delivering Internet marketing solutions that produce real results.