SEO Audit Report
SEO Audit Report - Search Engine Optimisation and Web Audit
Web Site Optimisation Report & SEO Audit from £600.00
It is often the case that improvements to your web site rankings in the major UK search engines can be conducted in-house by your development team or by yourself. This relies in part on you having a degree of SEO knowledge and an understanding of how a web site functions. A full Oyster Web Search Engine Optimisation Audit and Web Site Report can give you the building blocks on which to build a successful online business. This will cover the most effective SEO techniques relevant to your site in a manner that you will understand.
Bespoke SEO Audits
Unlike many SEO companies’ reports, our SEO audit is not a generic advice booklet, but in fact a full bespoke audit of your website, with specific recommendations on how to improve your search engine rankings. It has thorough search engine optimisation advice applicable to your exact circumstances, from the Hosting account your site is on, through your coding technology to your text content. It contains instruction about how to improve your site, how to monitor your sites progress, and how to re-evaluate your SEO efforts later on.
Many of our SEO audit customers have asked to audit additional sites after receiving our search engine optimisation audit of their first site.
Your input into the Web Site Optimisation Report
A search engine optimisation audit from Oyster Web is tailored to your needs. The first thing that will happen is that we will send you the Oyster Web "SEO Audit Start Document". This will ask all the relevant initial questions so we can understand your business and its current SEO perspective:
- what is your target market?
- who are the sites that you will need to compete with?
- what terms do you wish to rank for in the search engine indices?
- what level of programming experience that you have?
Through this and other data we will build up a picture of your business so that the Search Engine Optimisation Audit is not simply a ranking report with general SEO comments. Rather it is intended to give you the knowledge and the skills to develop your own site and search engine optimisation fully.
What Does the Search Engine Optimisation Audit Contain?
Using the data that you return we will conduct an SEO audit of your web site. The report will concentrate on the following areas of search engine optimisation:
(Note that the SEO audit reports are typically 40 or more pages long)
- Bench Marking Audit: showing where your site ranks for the terms you want
- Technology Audit: Examination of Server Side Issues which can affect your web site.
- Web Site Coding Audit: (All optimisation steps are explained with examples from your web site)
- Use of Robots Exclusion Protocols to Improve Spidering
- Explanation of the Importance of Valid Web Site Coding.
- Step by Step explanation of site validation, based on your code.
- How and why to externalise JavaScript for search engines and users.
- How to Optimize the Off Screen Factors of your web site through the optimisation of code.
- Optimized Copywriting Tutorial: (The Keyword set you provide forms the basis for this section)
- How to Discover the Keywords which are best for your site - contains a revised keyword list created by Oyster Web Keyword Researchers.
- Creating Title and Meta tags appropriate for pages based on the keyword research.
- How to Optimize a Web Page using HTML Formatting Styles.
- Writing content for your web site which is beneficial to your search engine positioning and attractive to prospective customers.
- Examination of Cutting Edge Content Strategies including Latent Semantic Indexing and other recent Google Patents.
- Black Hat SEO Report: (Unethical SEO techniques which may be in use on your site and could be harming your positions)
- Explanation of the Parameters Set out by the Major Search Engines on how to legally Optimize your website.
- List of the possible repurcussions for using unethical Search Engine Optimisation methods.
- Examination of your site for the use of Unethical Search Engine Optimisation techniques and how to repair and or remove them.
- Link Building Strategy Tutorial:
- Explanation of why Links build the foundation to every succesful web site.
- Information on why media buying of links and site wide buying of links may damage your site.
- How to Form a Text Based Link so that it will benefit your web site.
- Using Internal Link Structure to Increase Site Rankings.
- Locating Link Partners to achieve good quality Links to your website.
- Contacting Possible Link Partners methodology.
- List of Possible Link Partner sites sourced using Oyster Web Staff Tools.
- How to minimise the chances of your links being sandboxed.
- Link Assessment of your online market including:
- Link Profile of your site
- Link Analysis Report on your market leaders: Who links to your competitors to aid their rankings, what text do they use & how good are these links
- Market Evaluation: Examimation of your online market place. Will indicate how far you have to develop your web site to for it to be in a position to outrank your online competition.
- How to Use the Best Online Tools to give your Web Site the Edge
- Optimisation Campaign Programme : based upon your current positioning and site development level so you can prioritise the optimisation process to boost your rankings as quickly as possible
- Suggested Future Development Routes for your Site: Including Web Design Issues and E-market penetration ideas based upon your web site.
- One Hour Free telephone assistance
Although the SEO audit seems to provide a daunting amount of information with which to be confronted, all issues will be explained in clear language designed to help users of all levels of programming experience. Furthermore we will teach you how to use SEO tools to monitor your site and improve your site on a continuous basis.
How Much Will a Search Engine Optimisation Audit and Web Site Report Cost and How Long Will it Take?
Irrespective of the technology of your site the SEO Audit / Web Site Optimisation Report will probably cost from about £600.00. Due to the nature of the SEO audit, and the size (generally 40+ pages) of the audit, the report will usually be with you within 10 business days of your request and the SEO Audit Start Document having been returned. The report will initially be sent to you as a PDF report attached to an email. Further copies are available by post for a small surcharge.
Requesting an SEO Audit
You can order your full SEO Audit by contacting us on 0871 900 8407. We prefer you to phone as it means we can speak to you and get to know you and your needs more fully. Also there are some circumstances when we may feel that your site may not benefit from this approach to SEO.
Expanding on an SEO Audit
The SEO audit is just the first stage of search engine optimisation. If you require assistance in implementing some of the recommendations made in the SEO audit, we can provide such assistance at an hourly rate of £55 per hour.
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