SEO Training - Search Engine Optimization Training
 

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SEO Training Courses

SEO Training - Search Engine Optimization Training

If you want to learn more about search engine optimization, you’ve come to the right place. Oyster Web is the UK’s leading authority on SEO techniques and considerations.

We offer two different SEO training programmes in which you can participate –

On-site SEO Training

Our on-site SEO training courses are designed to help SME business owners to learn enough about SEO to be able to improve their online Return on Investment significantly. Not only we will eductate you on how to improve search engine positions for your business, but we will demonstrate how to build an ongoing, evolving SEO project that will extend to meet your evolving business requirements.

Our SEO training courses are designed to cover a full day, but can be implemented as 2 half day sesions if preferred. There are eight modules in our standard course, and each half day covers 4 modules.

Of course, you might be looking for training in a particular aspect of SEO, in which case we can provide a bespoke training course looking directly at that particular aspect and how it affects your business.

A typical eight-module training schedule is shown below.

SEO Schools - Our Training Seminars and Conferences

As well as offering on-site SEO training, we also arrange seminars and conferences - our "SEO School" from time to time. Our conferences cover all the aspects of our standard SEO training syllabus, and also include break-out discussion groups, all meals and an overnight stay if required.

The SEO School comprises half day courses in specific aspects of optimisation, and includes the chance to quiz our optimisation teachers with any questions about SEO.

A Typical SEO Training Schedule

A typical one day on-site SEO training session, or two-day SEO School would cover the following modules:

Section One: SEO Benchmarking and Setting SMART Objectives
  1. What are SMART Objectives?
  2. Search Listings
  3. Traffic
  4. Sales/Acquisitions
Section Two: Server Location and Hosting
  1. Hosting Issues – location, technology, response time
  2. DNS Issues
Section Three: Technological – PHP and HTML issues
  1. Query strings
  2. W3C validation
  3. JavaScript for SEO
  4. CSS for SEO
  5. SGML Structure
  6. Robots Exclusion Protocol
  7. Flash and Other Plug-ins
Section Four: Keyword Research
  1. Exploring Search Frequency
  2. Google Semantics
  3. Keyword Competitiveness
  4. Using A Keyword Comparison Table
  5. Transferring Keyword Targets to Content – Writing Content for The Web and for SEO
  6. Ensuring the Right Focus
Section Five: On Page Optimization
  1. Headings
  2. Meta Tags
  3. Paragraph tags
  4. ALT text
  5. TITLE attributes
  6. Tables
  7. Link Text
Section Six: Link Building
  1. Link exchanges
  2. Directories for Submission
  3. Avoiding Bad Neighbourhoods
  4. Link Exchange Process Management
Section Seven: Black Hat Issues – Why to Avoid
  1. Search Engine Stance on Black Hat SEO
  2. What Constitutes Black Hat SEO
Section Eight: Developing a Project Plan for SEO
  1. Undertaking SEO Efficiently
  2. Balancing SEO Requirements – The Functionality/Usability/Marketing Triangle

To ask about on-site SEO training, or to register to find out about upcoming SEO Schools, please call us on 0871 900 8407, or email us at info@oyster-web.co.uk

See also our SEO Tutorials.

Search Engine Optimization