Web site promotion - definition and comparison

Web Site Promotion, Web Site Promotion Services

What is web site promotion and how does it differ from search engine optimisation?

A narrow view of SEO - not one that we subscribe to - says that it deals with getting high rankings in search results; nothing else. It says nothing about quality of Traffic or conversion rates or customer experience. Web site promotion covers these concerns and goes further; into improving the quality of the site, improving the visibility of the site, into making it the sort of site that users will want to tell their friends about, or Blog about, or social bookmark, and encouraging them to do so.

Does your SEO effort combine well with your other forms of marketing? Your conventional advertising in other media, the tactics of your sales force, your approach to PR and publicity, maybe even to sponsorship and charity donations? Does it all pull together to the same ends or is it all done in isolation?

Oyster web don't see your website as a bolt-on addition to your business and neither should you. To reach the fast-changing markets of the modern world you need to keep in touch with all the trends of communication and marketing to reach the widest possible customer base. Do you know about blogs, social networking, the differences between del.icio.us and digg?

Our expertise in building, optimising, promoting, and publicising websites can help you do that. Call us to find out how you can benefit from it.